Visual Artist, Tattoo Artist
Laurence has been drawing since kindergarten. She spent her summers in Gaspésie, observing her love and connection to nature grow. At school, sketching in notebooks became an escape from long hours of boredom, battling intrusive thoughts and boiling adolescent emotions.
In 2013, she was introduced to pyrography by her friend Guillaume Jean Grenier, who worked at Vice Custom boards. For three years, Laurence joined the company to draw and burn unique pieces on custom longboards. It was her first opportunity where she was able to earn a living from her art. It was at that moment that Laurence created her artist alias, Hell-Em, based on her initials; L and M.
In 2015, while still at school, Laurence decided to leave for an entire summer to plant trees in a camp. In search of more freedom and a dose of connection with the natural world, it is in the depth of the forest that she tattooed for the first time.
Three years of planting and many tattooed planter friends later, she decided to leave school and to invest in her art full time. As a tattoo artist, a pyrography artist and a sketch artist, Hell_em and her partner Guillaume started the Grey Market Montréal- studio d’art.
With over 2 years of the project’s existence, the team has set up 3 artistic production studios and has welcomed ten tattoo artists and multidisciplinary artists to come and share in their creative energy.